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CEO & Board of Directors

Asma Ishaq

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Asma Ishaq Asma Ishaq is the Chief Executive Officer of Modere, a global, live clean lifestyle brand whose advanced science portfolio of beauty and personal care, health and wellness, and household products are currently sold in 42 international markets.

Ms. Ishaq pioneered the collagen/HA dietary supplement and skincare markets when she co-founded Jusuru International in 2009 with a blue-ribbon product line based on Liquid BioCell®, a highly successful, premiere line of patented liquid collagen and hyaluronic acid nutraceuticals, nutricosmetics and skincare products. Ms. Ishaq led Jusuru through its acquisition by Modere in February 2017 and was appointed Modere’s CEO less than one year later in January 2018.

Ms. Ishaq was named Chairperson of the Collagen Stewardship Alliance, the new collagen trade association created by the Trust Transparency Center, in March 2020. She is also a committee member on the Council of Responsible Nutrition, sits on the Advisory Board of the Fragrance Creators Association, the Women Business Collaborative (WBC) and the Committee of 200 (C200), is a Zenith member of the Women President’s Organization (WPO), and serves on the Board of Directors of the Direct Selling Association (DSA) and the Direct Selling Education Foundation (DSEF), as well as on the CEO Council of the World Federation Direct Selling Association (WFDSA).


A sought-after speaker on industry stages including the World Collagen Conference and NutriCosmetics Summit, Ms. Ishaq has also appeared on Fox, CBS, ABC, NPR, and in Forbes as a go-to expert. Her work has earned recognition and awards from organizations such as NutraIngredients, SupplySide West, New Hope and the DSA. Ishaq earned her BA from the University of California, Berkeley and an MBA with a dual concentration in finance and marketing from Rice University. She is the recipient of Rice University's Alumni Industry Excellence Award in Entrepreneurship.

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